LBF Travel is a leading global travel company that operates multiple contact centers with staffing of over 850+ travel professionals to assist leisure and business travelers seeking to research, plan and book the best travel options.

We work closely with our airline supplier partners to accomplish their goals of maximizing revenues and sell-through for their desired routes while providing our consumers with exceptional pricing options as per their desired travel plans. LBF Travel senior management has been privileged to serve over 100 combined years in every facet of the travel industry. LBF provides state-of-the-art tools to their agents to ensure optimal productivity and customer satisfaction.

In addition, LBF Travel owns and manages consumer brands including SmartFares, Travelation, CheapFlightNow and JetUpFront.


LBF Travel has a hybrid travel business model which not only provides online platforms like desktop websites, mobile and tablet apps to book various travel products, but also provides personalized bookings through our 24/7 multilingual contact centers, emails or through online chat systems. In addition, LBF Travel provides a high-quality solution for Travel Process Outsourcing (Sales and Customer Service, Web Chat, Email, Fraud Prevention, Ticketing, Accounting, etc.). Our teams are also specialize in Travel Technology Consulting for travel domains, internal product development, travel system procurement, travel process automation, and end-to-end travel booking transaction processes.

  • To Become The Most Preferred And Respected Travel Brand For Our Customers, Employees And Industry Partners.
  • To Combine Our Creativity and Experience With Technology to Provide the Most Affordable and Valued Travel Deals.
  • To Encourage Creativity, Innovation, Team Work, Excellent Customer Relations & the Highest Level of Satisfaction.

Meet Our Executive Leadership

Our Expertise

Multilingual Support

Globally scalable technology and retail engine that is multi-lingual and multi-currency with the ability to provide localized content. In addition, LBF is serving its patrons and partners with more than 850+ full-time multilingual travel professionals.

Inhouse Media Marketing

LBF is powered by an in-house media marketing, helping to promote and market our travel products in a high quality and cost-effective way.

Proprietary Technology

Industry-leading flight search technology, powered by LBF’s own travel retail engine with full in-house packaging functionality and a hybrid of private and published content.

From our CEO

From the time my mother put a tag around my neck and sent me to fly on my own as an eight-year-old from Senegal to Germany to spend summer vacations with family near Frankfurt, I have been in love with travel. I feel proud and privileged to lead a wonderful team of 850+ talented team members working to help travelers in their planning, research and booking of their trips all over the world. We are currently catering to travelers from most parts of the world and have dedicated language specialists in English, Spanish, Portuguese, French, Chinese and Thai. With an objective to serve one and all, we are tirelessly working on adding more language competency to our teams.

Our mission is to provide our travelers with the best technology solutions to plan and finalize their travel plans, regardless of their preferred method to book their travel. We staff our centers 24 x 7 x 365 so that our customers can immediately talk to an agent without being burdened by long wait times or endless IVRs that get in the way of talking to a person. We believe in the human touch to make a difference and get travelers exactly what they are looking for. We understand that sometimes travelers have a quick question that can easily be answered via chat, so we also staff our chat desks 24 x 7 x 365 for immediate service. In our quest to provide an excellent experience to our travelers, we also need to excel with highly competitive prices for airlines tickets, hotel rates, car rentals and other travel services. For this, we have dedicated teams that are solely focused on ensuring that we have the best contracted rates. Travel makes the world a smaller place, and by bringing people together we make it a better place. We at LBF Travel are excited about playing our role in helping travelers worldwide.

Michael H. Thomas

Chairman & CEO
LBF Travel, Inc.